Bautista Keena

Ai BuilderProduct LeaderAgents

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About me

I started out building products and came to understand that the hard part is not building them, but choosing which ones are worth it. That path took me from executing to leading: defining what to build, assembling the team that makes it happen, and holding the conversation between design, technology and business.

Today I lead product at Meduzia. My days are split between product, team and customers, with the conviction that this technology is only beginning to show what it can do.

Meduzia

Meduzia comes out of something we kept seeing everywhere: companies do not have a data problem, they have a decisions problem. The information is there, scattered across systems that do not talk to each other, and when the moment comes nobody trusts it enough to decide on it.

We build products and agentic software, systems that read context, decide, act, and leave a record of why they took each path. We leave them running inside the operation, not in a demo.

Favourite Ai projects

Market research

Synthetic prediction models

Synthetic personas built from real-world data and signals. Trained agents that simulate consumers and anticipate how a market responds before going to field.

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Writing

Tools

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Claude Code
  • Cursor
  • v0
  • Replit
  • HTML
  • CSS
  • Python
  • Nano Banana
  • KIE AI
  • Runway
  • Sora
  • Veo
  • Kling
  • ElevenLabs
  • Suno
  • Photoshop
  • Illustrator
  • After Effects
  • Premiere
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Google Analytics
  • Slack
  • Trello
  • Asana
  • Miro
  • Notion
  • Excel
  • Word
  • Google Workspace
  • Shopify
  • Tienda Nube
  • Mercado Libre
  • Supabase
  • Vercel
  • n8n
  • Make
  • Zapier
  • Airtable